Often times, when we are in discussions with potential state association partners, we are asked how a state can directly communicate with a group of people under the association umbrella. The partner understands the massive crowds that comes to the playoff and championship events, but it is the direct communication that a state association has with key decision makers and influencers that can really drive a partnership. These people include the obvious in athletic administrators, coaches, principals, fans…but one group that is sometimes overlooked, and yet more valuable are the trainers. Trainers are with the student athletes as much as some of the coaches and can directly influence choices concerning medical and general health. Many of the organizations that we are talking to right now are looking to these trainers to get a message across.
I found this article the other day and want to share with you as it expresses how important athletic trainers have become at the high school level
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