Licensing High School Spiritwear

High School Licensing by Patrick Spear

Licensing has existed in professional and collegiate sports for a long time. Teams have their marks and logos licensed in order to protect them, as well as to generate revenue from the retail goods bearing those marks. Licensing continues to grow and has become relevant in the high school marketplace. For years retailers have sold school spiritwear without providing any funding back to the schools. However things are changing and high schools now have the opportunity to license their mascot and logo if they chose to do so. This is an opportunity to ensure that the high school marks are given the same professional protection and that all logos, fonts and colors are used correctly.

High school marks represent the schools and the communities where they are located. Each school’s situation is different and each will individually need to decide what works best for them and make the best decisions proactively addressing these changes.

High School spiritwear in the retail space will become a $100,000,000 industry over the next several years. Now is the time for schools to evaluate their options and move forward from there.