Aug 30, 2012

We're Back

We're back. It's been a busy past few weeks at Home Team Marketing with the Charity Game we hosted at Cleveland Browns Stadium last week. But with the start of the high school football season we are back in action and ready to roll.  Having a break was good because it allowed us to step back a little and refocus on what we want to do with our blog.  It's still evolving, but one topic that is very important to us is the "Deal Breakers". These blogs will be written by Dan Malone, our Group Director of State Associations.

Here is Dan' first "Deal Breaker" blog.


“Deal Watcher” Blog Post

August 30, 2012

In our continued effort to ensure that information relating to the high school marketplace is shared among all organizations, this post will be the first of many “Deal Watcher” posts. The idea is to make the followers of this blog aware of the various corporate partnerships that are being signed and activated across the country, with state high school athletic & activity associations. It is perfect timing, as I have two new deals to report.

I begin with the Michigan High School Athletic Association where Subway has signed on to become the “Official Restaurant” of Michigan high school athletics. In a deal that was brokered through Home Team Marketing, Subway sees the partnership with the MHSAA as a perfect fit. The missions of both organizations align in a common message of promoting a healthy lifestyle among the student athletes in Michigan.

Moving to the southern United States, Farmers Insurance has extended their support of high school athletics through a partnership with the Alabama High School Athletic Association. Alabama becomes the 18th state association to have a partnership with Farmers, who continues to show its desire to be a active player in the community.

More to come!

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