State of High School Sponsorships
Companies all across the country are starting to see the benefits of partnering with State High School Athletic Associations. They see the high school space as a growing market and want to take advantage of it. The goal of this post is to show you how fast this market is growing and who exactly is spending money in high school athletics.
As you can see from the graph above we have broken out the top 10 industries that have chosen to spend money at the State Association level and how many partnerships they currently hold. These industries see the Championship level as a great place to get their message out. Sporting Good Retailers like Sports Authority and Eastbay have taken advantage of this opportunity and currently have over 50 active sponsorships in 25 associations. They see that a majority of their potential consumers are playing or attending these events and hope that by spending money there they will drive people to their stores. Also Sports Equipment companies like Wilson, Rawlings, and Spalding have taken interest in the market and have seen the advantage of becoming the “official ball” of the association. At the other end you can see that the QSR category which includes companies like Subway and Wendy’s is starting to take interest in high school athletics. This category in particular is one to keep your eye on as we predict it will be one of the fastest growing markets for high schools. Finally if you take a look at this graph you can see that the industries that tend to spend money at the professional level are towards the bottom of the top 10 which make the high school market even that more appealing to potential sponsors.
I hope this post was a helpful one for you and that you have learned that your industry is a growing one and that there are people out there that are willing to spend money in high school athletics!
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