by Sarah
Scarborough Research has to be one of the most helpful tools that I use at Home Team Marketing. Anytime an account executive wants to show just how big high school sports are, we turn to Scarborough. It is great because we can compare the high school audience to the target audience of our client and the two audiences tend to have many similarities. Scarborough is a research tool that measures 77 markets, which combine for a national database. It measures lifestyle and shopping patterns, media behaviors and demographics of American consumers 18 years or older. Scarborough measures 2,000 different categories: anything from how many times have you eaten at QSR restaurant in the last month to what time of the day do you watch TV?
Scarborough Research has to be one of the most helpful tools that I use at Home Team Marketing. Anytime an account executive wants to show just how big high school sports are, we turn to Scarborough. It is great because we can compare the high school audience to the target audience of our client and the two audiences tend to have many similarities. Scarborough is a research tool that measures 77 markets, which combine for a national database. It measures lifestyle and shopping patterns, media behaviors and demographics of American consumers 18 years or older. Scarborough measures 2,000 different categories: anything from how many times have you eaten at QSR restaurant in the last month to what time of the day do you watch TV?
We are currently in the second Multi-Market 2010 Release for 2010. The Release measures data from August 2009 - September 2010. There are a total of 204,129 Respondents, for a Projected Population of 186,198,451 people. Check out the stats below!
One of the categories we use in every report is events attended within the past 12 months. There are a possible 492 responses. The results are amazing for Home Team Marketing because High School sports ranks number 3 at 19%, behind the zoo and live theater. The results also show that high school sports are the highest attended sporting event among adults 18+. High School Sports is the best/largest sports audience out there!
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