by Lorien
Many sports marketing companies believe that once the sponsorship sale is completed, the work is done. On the contrary, in order to keep sustainable partnerships between our corporate partners and property clients, this is where the work begins. As Account Manager at Home Team Marketing, my focus every day is how we can exceed the expectations of our clients and to provide unique solutions for companies to access the millions of High School sports fans we represent.
In order to keep longstanding partnerships, each event and season needs to have a new life and give clients another access point to their target audience; there are many resources available to see what new industry trends are. One I use all the time is a newsletter and website written by my friend, Brian Gainor, called Partnership Activation. HTM has also been highlighted in the newsletter, along with our partnership with Farmers Insurance and other clients.
Please see link below – HTM is highlighted in the November 2009 and May 2009 issues.
What is your favorite sponsorship activity or promotion??
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