We do our homework!

When the HTM team puts together a proposal on behalf of either our state association or network partners, a great deal of research goes into each proposal in order to share with potential partners the strength of the high school sports audience. In fact, last year HTM commissioned a Turnkey Intelligence survey relating to the attitudes that sports fans have towards corporate sponsorship of high school athletic events, vs college and the pros. The results were incredibly supportive of high school sports. Here is just a sampling of the research we share with potential clients:

Statistics on parents being more likely to purchase brands that directly support their local high school

• 83% of high school sports fans consider trying sponsors' products or services.*

• 76% of high school sports fans make conscious efforts to support sponsors of their local high school's athletic department by purchasing their products.*

Statistics on children's attitudes towards brands that support their schools

Turnkey does not survey children - but below are the stats on high school sports fans and parents from the survey.

• 85% of high school sports fans have favorable opinions of sponsors compared to 78% of college sports fans and 66% of pro sports fans.*
• 74% of parents would rather see a company spend its sponsorship dollars spread among many high schools versus 15% of parents who would rather see dollars spent on single sponsorship of a professional sports team.*

Stats on children's attitudes towards brands that they feel are socially responsible

According to a study by Cone, nine out of ten GenY and Millennials would switch to a brand associated with a good cause if quality and price were comparable. (Source - www.bnet.com)

Turnkey does not survey children - but below are stats on high school sports fans and parents from the survey.

• 86% of high school sports fan perceive sponsors of high school athletic departments to be important members of the local community.*
• 85% of high school sports fans perceive sponsors of high school athletic departments to help enhance life in the community. *
• 69% of parents believe that local high school sports have a more positive influence on their community than college or pro sports.*

Stats on overall/parents'/mothers' attitudes toward corporate sponsorship

• 94% of high school sports fans and 86% of parents find it important to be aware of which companies sponsor their local high school's athletic department.*
• 86% of high school sports fans and 77% of parents encourage support in the form of sponsorships at athletic facilities at local high schools.*
• 80% of parents and 76% of mothers feel high schools sports are an important source of funding for local high schools.*
  76% of parents and 73% of mothers are supportive of local high schools accepting funding from sponsors and advertisers.*
  

*Statistics provided by Turnkey Entertainment survey gathered during July 2010.