Contest Nation!

Watching the Monday Night game last night, I came away from the first half asking if anyone logs onto the internet while watching the game and enters one of the endless contests that seem to be running. While it would be cool to hang for a game with Steve Young and crew, I just don’t really see that as being an effective element of a partnership.  For one it is not unique and to me that is the biggest issue.  All the contests just run together (like this blog!).  Secondly, the amount of effort (and that is code for $$$$$) they put into these contests is huge and could be better spent in making the property stronger.  Is that to say that there is not a contest out there that is not unique or appealing? No.  Rather I think it is the answer of least resistance when trying to make a partnership work.  Because Associations do not have a long storied history of executing superficial contests I believe we are in a position to offer elements that emphasis the “partner” component more than your traditional professional franchise or quasi-professional major college program.

Now the first reader of this blog to log onto www.winabigstupidprize.com and enter your social security number along with bank routing number will win free tickets to the HTM clambake this Saturday!