Dan found this article about HighSchoolSports.net re-branding their website through USA Today. Take a read:
USA TODAY Sports Media Group Re-launches and Re-brands
highschoolsports.net as USA TODAY High School Sports
The USA TODAY Sports Media Group today announced the re-launch
and re-branding of its high school sports website, highschoolsports.net, as USA
TODAY High School Sports (www.usatodayhss.com), which
will anchor the group's comprehensive national coverage of all boys and girls
high school sports throughout the country, as well as for the more than 100
local media properties within the Gannett Co., Inc. (NYSE:
GCI).
As part of the re-launch of the site, Ben Sylvan has been
named executive producer in charge of all content creation, as well as curation
within Gannett's more than 100 local media sites. In addition, David Weiss has
been named the property's vice president of Sales, leading the nationwide Sales
efforts for USA TODAY High School Sports.
Both Sylvan and Weiss are veterans of the high school sports
space. Sylvan spent more than seven years with ESPN's multi-media teen sports
property RISE, where he served in various roles including digital
editor-in-chief, managing editor and senior writer. He also covered sports for
Associated Press, Sports Illustrated and a variety of other media companies. Together,
Sylvan and Weiss helped build RISE, which was purchased by ESPN. Weiss was a
founder at RISE, previously serving as publisher. Most recently, he led the
Sales and Marketing efforts at ESPN High School.
Dick's Sporting Goods, Gatorade and Under Armour are
re-launch partners for the new USA TODAY High School Sports
website.
"High school sports are an inherently local experience,
and with Gannett's long-standing presence in more than 100 communities across
the country, no media company is better positioned to serve high school sports
fans than we are. Gannett's local-to-national advantage, along with our
relationships with nearly 7,000 athletic directors across the country who
subscribe to our ScheduleStar software, enable us to provide the in-depth,
real-time news and information that matters most to high school athletes and
fans, along with our Super 25 and All-USA Team rankings which have become the
industry standard," said Tom Beusse, president of the USA TODAY Sports
Media Group.
Digital agencies The Wonderfactory and PERFECT SENSE Digital
led the re-design of the improved website, which now offers new features,
including more user-generated videos and photos, as well as trend analysis, comparison
tools and training tips for athletes.
Between the proprietary ScheduleStar athletic management
system and Gannett's local media properties, USA
TODAY High School Sports has relationships with more than 11,000
high schools across the country. Visitors to usatodayhss.comcan receive news stories, athletic and fitness training, videos, photographs,
scores, driving directions and more for their favorite teams locally,
regionally and nationally.